Resources
Research, analysis, and insights on China market entry and expansion. Data-driven perspectives on what's actually working.
White Papers
The Complete Guide to China Market Entry (2025 Edition)
A data-driven framework for evaluating, planning, and executing China market entry. Covers market sizing, entity structures, regulatory requirements, and execution timeline.
DownloadBeyond Shanghai: Investment Opportunities in Tier 2 & 3 Cities
Where 70% of China's consumers live. City profiles, operating cost comparisons, and expansion sequencing strategies.
DownloadDecoding the Chinese Consumer: Segmentation Strategies
Six high-value consumer segments and how to reach them. Generational profiles, regional variations, and digital behavior patterns.
DownloadNavigating China's Regulatory Landscape
Entity structures, sector-specific requirements, data governance, and IP protection. The 2025 policy environment explained.
DownloadCase Studies
European Specialty Coffee Brand: Finding White Space
How a premium roaster identified opportunity in Tier 2 cities through digital-first market entry.
Read moreNike's Tier 2/3 Retail Expansion Strategy
The 'Win Now' pivot: how Nike is winning where domestic competition is thinnest.
Read moreStarbucks' Strategic Partnership with Boyu Capital
When winning means acknowledging what you can't do alone. Anatomy of a local partnership.
Read moreMapping the $41 Billion China Pet Food Opportunity
Premium positioning in a crowded market. Segment selection and channel strategy.
Read moreArticles & Insights
Regular analysis on China market trends, competitive dynamics, and strategic implications.
Browse ArticlesMarket Analyses
Provincial profiles and category deep-dives. Detailed market sizing and competitive landscapes.
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